I read an interesting news article recently about the impact of environmental sustainability in the advertising world. In it, the discussion was around whether there’s a double standard on the topic. On the one hand, some media brands report that marketers are more...
In the fast-changing and uncertain world of digital advertising, one thing is certain: The ability to track internet users using cookies is coming to an end. For any publisher, large or small, that has an advertising-driven website, that means a pivot to something...
If you’ve been around the magazine-based media industry during the last 15 years, chances are pretty good that you’ve met Ryan Dohrn, or even see him deliver one of his patented high-energy keynote addresses. The ebullient publisher/consultant/media pro and conference...
For many magazine-media brands, particularly in the niche publishing and association sectors, print media is strong. It remains central to the brand identity. For those companies, their publication printer remains their biggest and most important supplier and partner....
Your Fox Associates team spends a lot of time in the field, getting to know people, learning the issues and pain points, developing solutions. Here's a collection of photos from the Niche Conference in April in New Orleans. ...
Here's the latest in our on-the-scene reporting of members of the Fox Team meeting with their customers at trade shows and conferences. Fox COO Steve Schwanz and SVP, Advertising Bill Bell attended the AUSA (Association of the U.S. Army) annual Global Force Symposium...
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
Readers of this newsletter are familiar with a recurring feature called “Getting To Know A Fox.” It highlights our main asset: Our people. We talk to team members about things like business philosophy, career highlights and their personal avocations. Our goal was (and...
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...