Recession Coming? Keep Your Ad Spend Consistent

I came across this thoughtful report in Spiny Trends, the publishing platform for digital media companies. It predicted, as have many other sources, an economic slowdown next year, and therefore an advertising recession. Ad recessions are no fun. Budgets are blown up....

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Thoughts On How To Build A Data-Focused Media Company

In the media world, B2B in particular, data is one of the most discussed topics these days. Even in advertising, the game has changed. Are media brands selling an audience? Or are they selling insights into those audiences based on intelligence generated through their...

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Scenes From The 2022 Public Works Expo

The 2022 American Public Works Association (APWA) Public Works Expo (PWX) was held in Charlotte, North Carolina, on August 28 – 31, with four Fox Associates representatives in attendance working the event. Nearly 400 exhibitors and sponsors greeted more than 4,500...

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Does Anyone Really Like Surveillance Advertising?

  By Tony Silber Spot quiz: If you were asked to name the most memorable ads you’ve ever seen, which medium would they be in? Magazines Newspapers TV Online/digital Direct marketing Select as many as you choose. Now, if the question were posed slightly...

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‘It’s The Internet, That’s How It Goes Sometimes’

  By Tony Silber If truer words than this headline were ever spoken, I’m at a loss right now as to what they might be, particularly when it comes to the importance of technology as the essential center of modern media businesses. That was a quote from Dotdash...

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Selling Season Arrives

  By Tony Silber There’s long been a comfortable rhythm in media-industry business cycles. But it all really revolves around this time of year, generally late August through the end of September. For media operators, it’s about strategic planning. In my...

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