A Conversation With Fox’s Bill Bell: How Sales and Content Teams Can Build a Strong Partnership

Jul 19, 2022


Fox Associates SVP of Sales and Business Development Bill Bell recently sat down with Melanie Padgett Powers, the host of the Association Station podcast, for a revealing conversation about media sales and how sellers can collaborate with their content-producing counterparts.

We’ll offer a full report next month, but for now, give it a listen yourself.

Topics covered:

  • How good sales teams represent associations and their publications and media.
  • What the media landscape looks like today and how that affects sales.
  • The differences and challenges when selling for associations, rather than B2B.
  • How a sales funnel works.
  • What content people should consider as they select and begin working with a sales team.
  • Why reader surveys still matter.
  • Where digital versus print ads stand today.
  • Examples of products that associations can sell to earn non-dues revenue.
  • The details of how one white paper was created by a company and promoted to members.