By Tony Silber The most important part of media sales isn't talking, it's listening. You have to know marketers' objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign proposal. With those...
Fox Associates SVP of Sales and Business Development Bill Bell recently sat down with Melanie Padgett Powers, the host of the Association Station podcast, for a revealing conversation about media sales and how sellers can collaborate with their...
By Tony Silber One of the recurring themes in the advertising world for the last two years was the boom in digital advertising. The story was everywhere. Pandemic or not, it was the advertising salad days. Media-company CEOs would tell me repeatedly that their...
By Tony Silber I read a report in Digiday last month noting the economic uncertainty this year, what with the fears of recession and the stock markets losing between 20% and 30% of their value since January. With economic decline comes advertising retrenchment,...
(L-R): Fox Associates' Steve Schwanz, COO; Marlys Fox, CEO; and Bill Bell, SVP Sales, were honored to attend the Annual Marine Corps Association (MCA) Acquisition Awards Dinner held at the Hilton Alexandria Mark Center, June 23. The Fox...
Fox Associates was proud to sponsor, exhibit and participate on a panel at “AMPLIFY” - the...
We are pleased to announce the addition of Eurell Barry as Operations Supervisor for Fox Associates, Inc. In his new role, Eurell will be assisting in all operations and management assignments for Fox including sales development and research, social media and sales...
By Tony Silber (This report first appeared in MediaPost) There might be more websites related to healthy living and lifestyle than any other category or topic. A brief web search turns up scores of them, many from major media brands. Dotdash Meredith alone...
By Tony Silber (This report first appeared in MediaPost) I’ve written a lot about the power and use of media-company data recently, but I came across yet another example of data’s value this week. The Jericho, New York, B2B publisher Area Development’s...
Sales prospecting is challenging, even for the most experienced media salesperson. By definition you’re making cold calls most of the time, which, of course is the toughest kind of sales outreach of all. Salespeople, naturally, are comfortable with what they know and...