This week, we enter the holiday season for 2022. Where has the year gone? It seems like the height of summer was just days ago. As we look forward in two days to setting aside our end-of-year business planning for a moment and gathering with our families and loved...
In sales as well as life, relationships mean everything. For sales in particular, if all other things are equal, marketers do business with the people they like. With all that in mind, we think this newsletter is the perfect channel for you to get to know us a little...
SRDS—Standard Rate & Data Service—has served the media-buying world for 123 years, compiling a comprehensive set of facts about media brands across all channels, including digital, print, local, TV and radio, and more. The service provides not just demographics...
It’s pretty rare indeed for a magazine to reach its 204th birthday. But this year, the Farmers’ Almanac did just that. Because of that longevity and even more so, because of its legacy of reflecting Americana in its most authentic form, Fox Tales recently took the...
By Tony Silber The term “brand safety” is being used a lot these days as Twitter reels from the impact of its new owner, Elon Musk. In just a month, Musk, who paid $44 billion for the giant social network, has dramatically undermined advertising, the company’s main...
As we move into November, the media industry is in the thick of its budgeting and planning for next year. And 2023 is shaping up as a year that may contain some turbulence. The digital advertising boom has slowed, perhaps even gone backwards. And on a macro level,...
The brilliant and acerbic advertising industry opinion writer Bob Hoffman recently skewered the ridiculous ways that some brands engage in “brand purpose” messaging. Brand purpose, for the uninitiated, is a statement of a company’s values and essential reason for...
Fox Executive Vice President Steve Schwanz (left), with AUSA Manager, Advertising and Merchandise Desi Hurlocker (center) and Fox Vice President Patrick Carriglio (right), attend the Association of the U.S. Army Annual Meeting & Expo at the Washington Convention...
If you’re trying to get a handle on the advertising climate, the best source to look is advertisers themselves. Talk to them, talk to their agencies, find out their priorities and look at how they see their markets. This is something Fox Tales has been doing from the...
The world of digital advertising can be a mystifying, murky place for the unaware. There’s always some new technique, or technology, or phrase to get a handle on, and even the most basic practices are fraught. Scandals crop up regularly. Are you really reaching the...