Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
Of all the post-pandemic components of a successful media business, events might be the most fast-changing. Consider that live conferences and trade shows literally shut down in the second quarter of 2020, and didn’t really get back on track until a year and a half...
The Business Information & Media Summit (BIMS) returned last month as senior B2B executives among both buyers and sellers converged in Orlando for a day and a half of education and networking. It was the first in-person BIMS event since 2019, and it was clear the...
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
Last fall, we launched a new feature in this newsletter, “Getting to Know a Fox.” The idea was (and is) to periodically use this as a channel for you to get to know us a little bit better. We’ll focus on one Fox Associates team member at a time, learning about their...
B2B media’s premier conference, The Business Information & Media Summit (BIMS) returns to an in-person format this month for the first time since 2019, and Fox Associates will be on the scene. SVP of Sales and Business Development Bill Bell is attending the event,...
In all the vast landscape of periodical media—defined as businesses that produce curated content on regular intervals—in print or online or both—there’s nothing as fascinating as the world of independent operators. These businesses, often small single-brand...
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...