Fox Tales Q&A: Insights Into One Marketer’s Objectives

  By Tony Silber The most important part of media sales isn't talking, it's listening. You have to know marketers' objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign proposal. With those...

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The Fox Team On The Scene At Amplify

                                                Fox Associates was proud to sponsor, exhibit and participate on a panel at “AMPLIFY” - the...

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Adding To The Fox Den

We are pleased to announce the addition of Eurell Barry as Operations Supervisor for Fox Associates, Inc. In his new role, Eurell will be assisting in all operations and management assignments for Fox including sales development and research, social media and sales...

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On The Ebb And Flow Of Brands In Hot Media Categories

  By Tony Silber (This report first appeared in MediaPost) There might be more websites related to healthy living and lifestyle than any other category or topic. A brief web search turns up scores of them, many from major media brands. Dotdash Meredith alone...

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How One Publisher Is Using Data To Prove Advertiser ROI

  By Tony Silber (This report first appeared in MediaPost) I’ve written a lot about the power and use of media-company data recently, but I came across yet another example of data’s value this week. The Jericho, New York, B2B publisher Area Development’s...

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The Fox Associates Tenets For Successful Prospecting

Sales prospecting is challenging, even for the most experienced media salesperson. By definition you’re making cold calls most of the time, which, of course is the toughest kind of sales outreach of all. Salespeople, naturally, are comfortable with what they know and...

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