It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over two decades. They’ve come to depend on technology so much that a media enterprise can’t be run without that supporting tech. As true as that statement is when the various components are considered on a standalone basis, it’s even more true in the aggregate.
The core of any media operation, then, is technology. There’s the CRM, the CMS, the email software, digital-asset managment, analytics dashboards, subscription management, and so on. They all need to work together. The whole equals more than the sum of the parts.
So it’s certainly our pleasure to speak to a representative from one of the companies that provide some or all of those services, a company that specializes in the media: Magazines, newspapers, marketing and digital media. We recently caught up with Kellie Rae Caskey, senior account executive for Mirabel Technologies, the Fort Lauderdale, Florida-based media software firm. As you read below, you’ll see that they have a variety of tools for almost all aspects of the media operation. Read on.
Fox Tales: The Magazine Manager remains your company’s flagship. Tell us about the evolution in its features.
Kellie Rae Caskey.
Kellie Rae Caskey: Mirabel continues to heavily reinvest in development. Using the latest AI and developer tools, our team is able to move swiftly with new updates and features. The last two years alone, Mirabel has added over 600 new updates and tools.
Fox Tales: Tell us who your wheelhouse prospects are. What is their media profile? Company size, industry segment (newspapers, magazines, associations, marketing, etc.)?
Caskey: Our clients are both B2C and B2B and consist of small operations up to large, enterprise corporations. We provide services to newspapers, magazines, agencies, events companies, and digital publications.
Fox Tales: In December, you rolled out an RSS newsletter suite, across the Magazine Manager, the Newsletter Manager, and the Digital Media Manager. Describe that product and how it’s beneficial for media operators.
Caskey: This new enhancement gives media teams a flexible, efficient way to create and distribute customized newsletters that automatically pull fresh content from RSS feeds. Designed to simplify production workflows while strengthening audience engagement, the RSS Newsletters suite allows publishers to deliver timely, relevant content without manual upkeep.
Fox Tales: What are the pain points you hear most frequently from customers and prospects?
Caskey: Creating efficiencies, removing time-consuming friction, and eliminating multiple data silos is what most of our prospects are looking for.
Fox Tales: You have many products beyond the ones I mentioned here. Give us a brief rundown on them.
Caskey: We also have Marketing Manager for newsletters, email marketing, client engagement, workflow automations, and website tracking. ChargeBrite is our subscription management module.