Fox Tails
Marlys’ Commentary: Turtles, Turtles, Come Out of Your Shells And Talk To Us
By Marlys Fox Perhaps you've got your head tucked safely in your shell. And I know the feeling of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re enjoying...
Stamp Of Approval: A Chat With The American Philatelic Society’s Susanna Mills
We’ve no doubt said this before on these pages but it doesn’t make it any less true to repeat: The media industry is a fascinating place, and at Fox Associates, we’re very fortunate to be able to observe it at close range in all its beautiful niches. Hobbies,...
ePublishing: At The Front Lines Of Fast-Moving Media Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
5 Questions: Niche Media Events’ Ryan Dohrn
It’s been two years to the month when we last connected with Ryan Dohrn, owner of Niche Media Events, which serves the passionate and lively world of niche media, defined as vertical and enthusiast brands, city and regional publishers, and more. In 2023, we talked...
Here’s Our Crop Of Fox Photos For May
It's May, last weekend's Memorial Day holiday is the official kickoff of summer, and spirits are rising. Here are some pics of our Fox team and the wider Fox Associates family on the road, doing business. Neil Eisenberg, VP Marketing, Group C; Matt Sham, Marketing...
Our Latest Batch Of The Fox Team’s Photos From The Road, April 2025
It's almost May, the weather's warming up, the trees are in bloom, and it's the height of conference and trade show season. The one year-round constant, though, is that your Fox team is out on the road meeting customers, getting to know prospects, and closing...
A Research Firm That Seeks To Be A ‘Data Connector,’ Not Just a ‘Data Collector’
It’s the age of proof in the relationship between marketers and media brands. It’s not a new phenomenon. CMOs have for years sought empirical evidence that their advertising moves the needle. What’s changed is the technology—the actual ability to demonstrate that...
5 Questions With Baxter Research Center CEO Rick Schumacher
At the BIMS 2025 conference last month in New Orleans, one of the most prominent sponsors was Baxter Research Center. The company took center stage in presenting proprietary research it had conducted for SIIA Media, and then presented again at the industry Leadership...
A Classic Entrance To A Sales Meeting
In sales, it's always best to be yourself, as opposed to being stiff and formal. It's also best to find memorable ways to connect. Buyers appreciate that you make an effort, and of course, it strengthens a relationship. Riding up to a call on a motorcycle is certainly...
Tracking a Varied Media Career With Access Intelligence’s Kim Mateus
Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...