Fox Tails
Fox Associates’ November Crop Of Photos From The Conference Circuit
Well, it's the week before Thanksgiving, in the second half of November. The leaves are down and mostly cleaned up. Conference season is beginning to slow down for the Holiday Season. But your Fox Associates team hasn't slowed down yet. We've been out there, attending...
As An Industry, We’re Actually Really Good At Innovation
It's received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that's decades old now. It's not true. In the battle for economic success, there are always winners and losers. But as an industry we're assuredly still...
At the PAR Summit, A Master Class In Association Success Strategies
Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...
5 Questions With Michael Tatonetti: When Association Value Is Clear, Pricing Follows
Anyone who's spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...
Bart Berkey, A Keynote Speaker Who Urges You To Do “What Most People Don’t”
Bart Berkey is a professional motivational speaker with a unique message: Do things that most people don't. Be of service to others. Lead with things that are interesting, and present anecdotally instead of replying on data and statistics. Berkey spoke at the...
The Rebooting: Publishers Must Reclaim Their Sovereignty
We saw this headline on Monday, and knew we needed to put it in the tickler file. It came first from Bosacks' outstanding media-focused newsletter, a long-running staple for many in the industry. "Bo Sacks Speaks Out: Publishers Must Reclaim Their Sovereignty" It's a...
October Pics: The Fox Associates Team And Friends On The Road
October was a busy month. And our latest crop of photos—a bumper crop, actually, with 11 photos—proves the point. Read on as we mix work with fun and all kinds of activities. ...
Paws For Thoughts: Marlys Reflects On Longevity—And Living With Passion
By Marlys Fox Dolly Parton recently said, “I ain’t dead yet!” She had to flood social media with this statement because a family member apparently posted something about her health, maybe age implied, maybe not. Anyway, it made her fans nervous. Right now, I'm...
Catching Up With Joe Stella, Co-Founder Of The Marketing Services Firm BackPocket Agency
For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...
5 Questions With Patricia McGuinness: An Audience Expert In A Time Of Transformation
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....