Fox Tails
Paws for Thoughts: Marlys Recounts A Valuable Conversation With A Cabbie
By Marlys Fox With all that’s going on right now in the world, in the country, and in the industry, it’s difficult for me to come up with some inspirational thoughts, so how about just a little attempt at sharing a humorous experience. Scene (recently): I call a taxi...
Restoring Trust In Media: A Conversation With Linda Thomas Brooks
Fox Tales last spoke with Linda Thomas Brooks just about a year ago, and we find that every time we run into Linda at industry events, she's working on some fascinating new project. Last May, we connected with her on her work as an independent advisor for Spacely, an...
Circling Back With Parameter1’s Eric Kammerzelt: It’s All About Building An Identity Engine
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There's a shift away from audience volume and scale, and towards audience identity. There's a swirl of...
6 Questions With Julie Miller, The Owner Of U.S. Military Publishing
One of the joys of publishing and media conferences is the chance to meet and get to know publishing entrepreneurs from a vast array of markets and topics. This is especially true at events aimed at niche interests, whether B2B, consumer, or association media....
Our Fox Associates Photos From April Have Arrived!
April is undoubtedly one of the busiest travel months of the year, because it's one of the busiest conference-and-trade-show months. Here'a batch of fresh Fox Associates pics from out on the road, meeting with many of you. ...
Paws For Thoughts: Revisiting A Rousing Speech From The 2006 Fox Sales Meeting
In 2006, Marlys opened a weeklong Fox Associates fall sales meeting with a rousing speech. She compared the team to warriors, fighting not in the lethal realm of guns and tanks, but instead, in the battles of business. We recently came across that 20-year-old speech....
5 Questions: Baxter Research Group President Jodie Cook Redwood On Harvey Research Merger
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
Our Picks From Among Industry Pix: Fox Associates Photos For March
We're a bit light on photos for March, but then the conference circuit has been a bit light as well. Perhaps everyone is staying home watching the NCAA basketball tournament. ...
On Audience Insights, Tech, And Media: A Q&A With Omeda’s Tony Napoleone
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
February Paws for Thoughts: Marlys Reflects On The Concept Of Loyalty
By Marlys Fox Loyalty. It's one of those highly regarded traits that our parents and other influencers teach us. But has it become just a smidge out of style? No, no, I’m not asking you to relive anything painful, like marriage counseling or anything like that! This...