Fox Tails
Anecdotal Evidence: An Advertising Upswing Has Begun
What a difference a year makes. In the fourth quarter of 2022, the consensus in the media and advertising industries was that advertising was headed for a recession. After three years of robust growth and predictions for more through 2025, things slowed down in Q4...
A ‘Fourth Wave’ Of Advertising Is Coming
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
Fanning Out Coast To Coast: The Fox Associates Team Out In The Market
As selling for the Fall and into 2024 ramps up, the Fox Associates team could be found from coast to coast in recent weeks. Fox reps were in San Diego, Washington, D.C,. Orlando, and even Fort Moore, in Columbus, Georgia. Here are some of our favorite shots from...
A Vietnam Veterans of America Magazine Editor Outlines The Organization’s Goals
Veterans organizations in the United States go back almost to the beginning of the country. They encompass most of the U.S. wars starting with the Revolution. The Society of the Cincinnati, comprised of officers from the Continental Army, is one example. There was the...
An Insider’s Perspective On The Association Of The U.S. Army’s Premier Event
All associations have a core mission to build a vibrant community for people or organizations that have a common purpose, and then providing a variety of services to members, including advocacy, networking and professional education. Within that context, events are...
How AI Is Changing Media, And How Its Adoption Could Be Lagging
At the recent AMPLIFY conference in Washington in June, artificial intelligence seemed to be topic one. Even in sessions on other media issues, AI was part of the undercurrent. One of the most sharply focused sessions was titled “How AI Will Impact Digital Marketing...
From A Self-Funded Custom Publishing Startup To A Powerhouse Content And Marketing Agency
When Jim Meyers founded the prominent content-marketing agency Imagination Publishing in Chicago 29 years ago, the media landscape was vastly different. Now it's almost hard to comprehend. There was no online publishing. The commercial internet was just emerging....
Where Ad Sales And Harleys Converge
When it comes to accomplishments, and making a difference, and getting things done, or just taking action, then taking a certain amount of risk is frequently essential. Meticulous plans are fine, but as the old saying goes, plans never survive first contact with the...
The Fox Team Out And About In The Industry, August Edition
Summer is usually a time where the pace of the media business slows down just a little bit. But not for our team at Fox Associates. Here are some of our favorite shots from July and August. Fox SVP, Advertising Bill Bell meets with Paul Clolery, Editor-in-Chief...
Seen And Heard, July Edition: The Fox Team Out And About In Its Markets
The month of June was a busy one for Fox Associates. We were proud to once again sponsor the annual AMPLIFY, the AM&P Network's Content & Marketing Summit, in Washington, D.C., on June 27-28, and participate in several other events. Here's a sampling. ...