Fox Tails
Here’s A New Kind Of Sales Guarantee From Dotdash Meredith
In the fast-changing and uncertain world of digital advertising, one thing is certain: The ability to track internet users using cookies is coming to an end. For any publisher, large or small, that has an advertising-driven website, that means a pivot to something...
Ryan Dohrn, Owner Of The Niche Media Conference, Describes A Vibrant, Fast-Changing Industry
If you’ve been around the magazine-based media industry during the last 15 years, chances are pretty good that you’ve met Ryan Dohrn, or even see him deliver one of his patented high-energy keynote addresses. The ebullient publisher/consultant/media pro and conference...
Checking In With A Trusted Printing Partner: Sheridan
For many magazine-media brands, particularly in the niche publishing and association sectors, print media is strong. It remains central to the brand identity. For those companies, their publication printer remains their biggest and most important supplier and partner....
Seen And Heard: The Fox Team At The Niche Conference
Your Fox Associates team spends a lot of time in the field, getting to know people, learning the issues and pain points, developing solutions. Here's a collection of photos from the Niche Conference in April in New Orleans. ...
Seen And Heard: The Fox Team Out And About In Its Markets
Here's the latest in our on-the-scene reporting of members of the Fox Team meeting with their customers at trade shows and conferences. Fox COO Steve Schwanz and SVP, Advertising Bill Bell attended the AUSA (Association of the U.S. Army) annual Global Force Symposium...
5 Questions: Checking In With Readex Research’s Jack Semler
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
Getting to Know a Fox: Meet Fox Associates Senior Account Director Tina Riley
Readers of this newsletter are familiar with a recurring feature called “Getting To Know A Fox.” It highlights our main asset: Our people. We talk to team members about things like business philosophy, career highlights and their personal avocations. Our goal was (and...
Should We Be Using AI To Write Advertising Proposals?
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
Survey: The Big Revenue-Growth Opportunity In Association Media Is Advertising And Partnerships
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
Insights Into Publishing Research Studies: A Q&A With Harvey Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...