Fox Tails
Is The Definition Of What It Means To Be A Publisher Being Rewritten?
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
A Conference Management Executive Describes Upheaval And Recovery Of The Last Three Years
Of all the post-pandemic components of a successful media business, events might be the most fast-changing. Consider that live conferences and trade shows literally shut down in the second quarter of 2020, and didn’t really get back on track until a year and a half...
BIMS, B2B Media’s Premier Conference, Returned In February To Rave Reviews
The Business Information & Media Summit (BIMS) returned last month as senior B2B executives among both buyers and sellers converged in Orlando for a day and a half of education and networking. It was the first in-person BIMS event since 2019, and it was clear the...
Advertisers Reassess Print Media As Concerns Increase Over Digital Clutter
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
Survey: 60% Of Advertisers Plan To Increase Ad Spend In 2023
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
Getting To Know A Fox: Catching Up With Fox Associates EVP/COO Steve Schwanz
Last fall, we launched a new feature in this newsletter, “Getting to Know a Fox.” The idea was (and is) to periodically use this as a channel for you to get to know us a little bit better. We’ll focus on one Fox Associates team member at a time, learning about their...
Fox Associates Head Of Sales And Bus Dev To Attend BIMS Conference This Month
B2B media’s premier conference, The Business Information & Media Summit (BIMS) returns to an in-person format this month for the first time since 2019, and Fox Associates will be on the scene. SVP of Sales and Business Development Bill Bell is attending the event,...
Fox Tales Entrepreneurial Spotlight: In Flight USA’s Annamarie Buonocore
In all the vast landscape of periodical media—defined as businesses that produce curated content on regular intervals—in print or online or both—there’s nothing as fascinating as the world of independent operators. These businesses, often small single-brand...
Big Challenges and Big Opportunities For Publishers In 2023
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...
Sales Communications Can Sometimes Be ‘Off.’ But Not At Fox!
By Marlys Fox As a former high school english teacher and a self-proclaimed ‘word snob,’ I blanch each day at what I hear on television or encounter in my business life. Let me list a few of my favorites, and I’ll hope to give you a laugh as we go. I do hear so many...