Fox Tails
On the Rise with Fox Associates
Patrick Carriglio (12 years a Fox), vice-president and senior account director, and Tina Riley (7 years a Fox), also vice-president and senior account director, have been appointed business unit directors for Fox Associates. The responsibilities of a business unit...
The Problematic State Of Programmatic Advertising
I read a story in the Wall Street Journal earlier this month that reminded me of a topic that’s as persistent as any in the digital-media space: The lack of transparency in programmatic advertising. According to the Journal and several other outlets, the newspaper...
Digital Advertising Fulfillment Can Stress Out Content And Sales Teams
By Tony Silber, Contributor In mid-May, one of the best B2B media CEOs in the business tweeted about the topic that in all likelihood singlehandedly did the most to change the nature of ad sales in the digital era. The CEO retweeted another B2B executive, who’d...
An Association Media Expert Reflects On The State Of The Craft
Association media in most respects is identical to commercial B2B and B2C journalism. The best practitioners are among the top journalists in the country, and the best brands are vital to their served markets, delivering news, trends, investigations and research to...
‘The Future’s So Bright…’
(L-R) Steve Schwanz - COO of Fox Associates, John McIlquham – President/CEO of The NonProfit Times Publishing, and Bill Bell – SVP, Sales, for Fox Associates, attending the Association of Fundraising Professionals annual ICON (International Conference of...
5 Questions: One Advertiser Defines A Successful Partnership
In media sales, it’s always been true that many sellers don’t pay enough attention to what buyers want, or what the buyer defines as a successful sales partnership. Too often, sellers remain focused on themselves, even if they have the best of intentions. They refine...
Fox Associates and the Association of the U.S. Army: A Successful Collaboration
Any business partnership can be fraught—misunderstandings, mismatched expectations, over-promising and under-delivering—these things and more can derail a relationship between customer and client, publisher and supplier. But during one of the most challenging times...
Five Questions: NonProfit Times CEO John McIlquham
Each month we’ll ask publishing innovators and executives for their perspectives on their businesses, their markets and on the media industry more broadly.
Scene and Heard: The Fox Associates Team Out And About In Its Markets
The American Public Works Association's annual North American Snow Conference brings together thousands of snowfighters from every corner of the winter maintenance community for a packed exhibit floor, quality education programs, and opportunities to exchange ideas....
Pro Sales Tip From The Indefatigable Marlys Fox
By Marlys Fox, CEO GUYS: MIND YOUR JUNK …. (file, that is) Yes, of course, some emails should NOT go into your junk file. But it happens. When it does, whether you call it ‘junk’ or ‘spam’ … One thing we must NOT do, wouldn't you agree, is to tell our clients, our...