By Marlys Fox Loyalty. It's one of those highly regarded traits that our parents and other influencers teach us. But has it become just a smidge out of style? No, no, I’m not asking you to relive anything painful, like marriage counseling or anything like that! This...
It sometimes feels like not enough time is dedicated to email newsletters and their revenue potential. Newsletters are at least 20 years old now, but they remain the workhorse for digital marketing, and they're a strong revenue producer as well. But most conversation...
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What's changed is how they've evolved over two decades....
Well, the conference season is back in full swing—but only if we can get to our events. First came a major storm January 23-28 that tied up a huge piece of the country, causing travel delays that extended into early February, and resulted in many booths and branding...
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
The theme of this issue of Fox Tales could be the accelerating pace of media change. There's AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier this...
Paws For Thoughts By Marlys Fox That feeling—it starts around Thanksgiving, continues through all of the religious holidays, and culminates in the December 25 Christmas date, and then finally through the end of the year. What is it? It’s that profound feeling of...
Welcome to our second annual Holiday Season collection of photos—where we gather pics of friends, family, colleagues, office decorations, and, naturally, pets. Here's a joyous look at what's happening in this season with the Fox Associates team. Please feel free to...