5 Questions With Baxter Research Center CEO Rick Schumacher

At the BIMS 2025 conference last month in New Orleans, one of the most prominent sponsors was Baxter Research Center. The company took center stage in presenting proprietary research it had conducted for SIIA Media, and then presented again at the industry Leadership...

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A Classic Entrance To A Sales Meeting

In sales, it's always best to be yourself, as opposed to being stiff and formal. It's also best to find memorable ways to connect. Buyers appreciate that you make an effort, and of course, it strengthens a relationship. Riding up to a call on a motorcycle is certainly...

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March Photos From The Fox Associates Road Warriors

As Marlys noted in this issue's "Paws For Thoughts," column, our team is truly on the road, where great salespeople make things happen and close business. March 2025 has been no different. Here's a selection of shots from this month.          ...

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Wright Creative: A Q&A From The Frontlines Of Custom Content

Marketers have always sought to use journalism as a means to deliver brand messages. Little wonder. In a journalistic format, you can do many things that can't be done through magazine ads, TV commercials, radio, direct, and other channels. In branded-content efforts,...

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5 Questions With Resource Recycling Inc.’s Krystal Kennedy

One of the great things about a business like Fox Associates is that we partner with all kinds of media brands and work in many industries. Along the way we have the pleasure (and business necessity) of immersing ourselves in these markets, learning the economics, the...

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