We last caught up with Professionals for Association Revenue, the now-four-year-old membership organization whose mission is explicitly defined in its name, in November 2023, when Executive Program Director Jen Smith had just come onboard. At that time, the...
By Marlys Fox “You’re Never Too Old to Learn” Everybody says it. Not everyone believes it. I say it and I believe it! And learn you better, to paraphrase a more common expression: Learn, Baby, Learn. Or, to quote Kevin O’Leary on Shark Tank: Learn from me,...
Let’s talk about print media. For two decades, media observers have declared it to be finished, in an inexorable decline, best maintained only while profitability slowly (or rapidly) declines. But what if, after all these years, that narrative is flawed? Or what if...
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
Welcome to our Fox Associates and friends collection of June images. As a heat wave swept across much of the nation, the Fox team was on the road, making thing happen for their clients. ...
By Marlys Fox Perhaps you've got your head tucked safely in your shell. And I know the feeling of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re enjoying...
We’ve no doubt said this before on these pages but it doesn’t make it any less true to repeat: The media industry is a fascinating place, and at Fox Associates, we’re very fortunate to be able to observe it at close range in all its beautiful niches. Hobbies,...
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
It’s been two years to the month when we last connected with Ryan Dohrn, owner of Niche Media Events, which serves the passionate and lively world of niche media, defined as vertical and enthusiast brands, city and regional publishers, and more. In 2023, we talked...
It's May, last weekend's Memorial Day holiday is the official kickoff of summer, and spirits are rising. Here are some pics of our Fox team and the wider Fox Associates family on the road, doing business. Neil Eisenberg, VP Marketing, Group C; Matt Sham, Marketing...