By Marlys Fox Greetings from Athens! No, not Georgia, not Alabama, not Ohio, not Tennessee! I’ve probably been to each of those, in my many years of hitting the highways to see Fox Associates advertisers face-to-face! But this time, it’s Greece. The original Athens!...
If you're a journalist, one of the things you learn is that the first-day story, the breaking news, is never the whole story. Sometimes you have to go back and assess the impact of whatever it was you covered in the first place. It's invaluable, and sometimes...
There's a media opportunity—and usually an existing brand—in every corner of the economy, from marquee industries like cars, healthcare, technology, and aerospace to those where the spotlight shines less brightly, if at all. But for the sectors they serve, these...
Well, summer is winding down, Labor Day is upon us, the kids are back at school, and for the media business, 2027 budgets are being finalized. And your Fox Associates team is on the road, making things happen with you. Here are some favorites from our latest crop of...
By Marlys Fox Guess who owned the Fox Associates home-office building before we did? We’re talkin’ Chicago here, so who else but the remnants of the gang associated with the notorious 1920s mobster Al Capone! We bought the building close to 40 years ago in the (now)...
We all got off the road for a few days this month to commemorate and celebrate the 250th birthday of the United States. Here are some pics. Marlys celebrates the 250th anniversary of the United States. ...
We periodically revisit past interviews because doing so—whether they're with media companies or suppliers alike—is a terrific way to track change in the business. If a single story is a snapshot of a time, place, and perspective, then revisiting how that perspective...
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It's been used for decades in advertising sales, telemarketing, and...
By Marlys Fox 48 years is one heck of a long time to be anywhere! But our own COO, Steve Schwanz, is celebrating that anniversary as a ‘Fox’ this week! Steve has spent his entire professional career here—he's worked nowhere else! Actually, he also spent the summer...
In 1978, Jimmy Carter was the president, disco music was at its zenith, "Grease" was the year's most popular movie, and Andy Gibb's "Shadow Dancing" was the number-one song. That was also the year Fox Associates EVP/COO Steve Schwanz joined the Chicago-based company....