Fox Associates is proud of its partnerships with all kinds of media brands over the length of its existence, both non-profit and for-profit. We view our relationships as symbiotic. They’re designed to produce outstanding results for the organizations we represent. We...
It’s Summer, And Here Are Some Seasonally-Themed Pics From The Fox Associates Family
We hope you're having a great summer! It's August, and it's a safe bet that half of us are, or will be, on vacation this month. But business continues on. There are events over the summer months as well. With that juxtaposition, we offer some photos of the Fox team...
Omeda CEO James Capo On Leveraging Data To Gain Insights And Drive Revenue
Ten years ago, Chicago-based Omeda was the largest and best-known fulfillment company in the magazine media business, especially in the B2B realm. In the intervening 10 years, the company has transformed itself alongside with the seismic changes in the industry it...
A Frank Conversation With The High-Profile Industry Champion Bo Sacks
For the past 20 years at least, BoSacks, AKA Bob Sacks, has been a valued media observer, offering both perspectives on the present and prescient views of the future. Bo is one of the highest-profile media commentators, speaking at any number of media events each...
Revenue Diversity: A Key To Media Success, But Which Streams Are Most Promising?
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
A State-Of-The-Industry Report From One Of B2B’s Best-Known Former CEOs
John French is universally known name In B2B media. He's currently an influential consultant, but before that he was a longtime B2B media CEO, having led Cygnus Business Media, Penton Media, and Primedia over the course of his career. John is perhaps best known as a...
Photos of The Fox Associates Team And Friends, July Edition
The Fox Associates Leadership Team recognizes the value of in-person, face-to-face meetings—not only with its publisher partners, advertisers and prospective advertisers,...
Northstar Travel Group’s Roberta Muller Offers A Clinic On Product Development
In B2B media, whether you're a journalist covering the market or a conference programmer lining up speakers, you're always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things done—the...
At Least 3 Iterations Of Digital Disruption Later, Professor Abe Peck Has Lots To Share
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
Marlys Has A Message For The Market: Go For It Now!
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....