The Fox Associates Leadership Team recognizes the value of in-person, face-to-face meetings—not only with its publisher partners, advertisers and prospective advertisers,...
Photos of The Fox Associates Team And Friends, July Edition
read more
Northstar Travel Group’s Roberta Muller Offers A Clinic On Product Development
In B2B media, whether you're a journalist covering the market or a conference programmer lining up speakers, you're always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things done—the...
At Least 3 Iterations Of Digital Disruption Later, Professor Abe Peck Has Lots To Share
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
Marlys Has A Message For The Market: Go For It Now!
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
On The Power Of The Platforms
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
Celebrating A Major Milestone For Fox Associates’ Steve Schwanz
If you've been reading this newsletter for a while, you know one of our favorite features is an extended introduction to one of our team members from time to time. In "Getting To Know A Fox," we learn a bit more about them, and we share their interests and business...
Fox Associates Welcomes Jennifer da Silva Back To The Team
Announcement from EVP and COO Steve Schwanz: I am pleased to announce that Jennifer da Silva has rejoined Fox Associates in the newly created position of Leader: Strategic Sales Development. Among many responsibilities, Jennifer will be instrumental in identifying and...
5 Questions: A Paper Broker’s Perspective On A Changing Market
With the media industry rapidly changing, and disruption a given, it’s valuable and illuminating to take a step back and have a conversation with someone who knows all about one of the oldest components of the publishing industry: Paper. It’s doubly instructive when...
Catching Up With B2B Giant Questex’s Chief Commercial Officer, Kate Spellman
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
Scenes From The Road, April And May Edition
As unbelievable as it seems, we're already approaching mid-year, and now we're in the swing of the spring conference and trade show season. So your Fox Associates team is out on the road, covering events, building business, meeting clients and developing new...