For most media brands, website traffic far and away exceeds its number of subscribers, whether it's to print magazines, email newsletters and the like. And now, in the cookie-less future, it's more important than ever to have a plan for developing insights into...
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
Custom content, also known as content marketing, has been an essential staple for marketers for decades. No wonder: Why wouldn’t marketers seek to use the editorial format—well-written content, often from a non-marketing, objective point of view, plus sophisticated...
By Marlys Fox (Marlys Fox is founder, president and CEO of Fox Associates.) Businesses, CEOs, Everyone: Do not give up just yet! Don’t listen to those who say the economy will never get better, that a major recession is looming, that America will never be the same!...
One thing that we at Fox Associates have always found fascinating is learning how publishers size up their markets, establish priorities and pursue opportunities. The process of creating a product and bringing it to market is inherently interesting. And we certainly...
The Fox Associates team has always believed in the power of face-to-face conversations. In-person meetings help build long-term relationships. Here are photos from the American Association for Physician Leadership Annual Leadership Conference, June 9-11, in Chicago....
I read an interesting news article recently about the impact of environmental sustainability in the advertising world. In it, the discussion was around whether there’s a double standard on the topic. On the one hand, some media brands report that marketers are more...
In the fast-changing and uncertain world of digital advertising, one thing is certain: The ability to track internet users using cookies is coming to an end. For any publisher, large or small, that has an advertising-driven website, that means a pivot to something...
If you’ve been around the magazine-based media industry during the last 15 years, chances are pretty good that you’ve met Ryan Dohrn, or even see him deliver one of his patented high-energy keynote addresses. The ebullient publisher/consultant/media pro and conference...
For many magazine-media brands, particularly in the niche publishing and association sectors, print media is strong. It remains central to the brand identity. For those companies, their publication printer remains their biggest and most important supplier and partner....