One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
The theme of this issue of Fox Tales could be the accelerating pace of media change. There's AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier this...
Paws For Thoughts By Marlys Fox That feeling—it starts around Thanksgiving, continues through all of the religious holidays, and culminates in the December 25 Christmas date, and then finally through the end of the year. What is it? It’s that profound feeling of...
Welcome to our second annual Holiday Season collection of photos—where we gather pics of friends, family, colleagues, office decorations, and, naturally, pets. Here's a joyous look at what's happening in this season with the Fox Associates team. Please feel free to...
We've been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing and...
It's not very surprising that we spend a lot of time at Fox Associates on the road. It's where we meet our customers to compare notes, review performance, and catch up on strategies, and do business, sometimes at social occasions like dinners. But in-person events are...
Well, it's the week before Thanksgiving, in the second half of November. The leaves are down and mostly cleaned up. Conference season is beginning to slow down for the Holiday Season. But your Fox Associates team hasn't slowed down yet. We've been out there, attending...
It's received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that's decades old now. It's not true. In the battle for economic success, there are always winners and losers. But as an industry we're assuredly still...
Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...
Anyone who's spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...