Your Fox Associates team spends a lot of time in the field, getting to know people, learning the issues and pain points, developing solutions. Here's a collection of photos from the Niche Conference in April in New Orleans. ...
Here's the latest in our on-the-scene reporting of members of the Fox Team meeting with their customers at trade shows and conferences. Fox COO Steve Schwanz and SVP, Advertising Bill Bell attended the AUSA (Association of the U.S. Army) annual Global Force Symposium...
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
Readers of this newsletter are familiar with a recurring feature called “Getting To Know A Fox.” It highlights our main asset: Our people. We talk to team members about things like business philosophy, career highlights and their personal avocations. Our goal was (and...
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
Of all the post-pandemic components of a successful media business, events might be the most fast-changing. Consider that live conferences and trade shows literally shut down in the second quarter of 2020, and didn’t really get back on track until a year and a half...
The Business Information & Media Summit (BIMS) returned last month as senior B2B executives among both buyers and sellers converged in Orlando for a day and a half of education and networking. It was the first in-person BIMS event since 2019, and it was clear the...