Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
Last fall, we launched a new feature in this newsletter, “Getting to Know a Fox.” The idea was (and is) to periodically use this as a channel for you to get to know us a little bit better. We’ll focus on one Fox Associates team member at a time, learning about their...
B2B media’s premier conference, The Business Information & Media Summit (BIMS) returns to an in-person format this month for the first time since 2019, and Fox Associates will be on the scene. SVP of Sales and Business Development Bill Bell is attending the event,...
In all the vast landscape of periodical media—defined as businesses that produce curated content on regular intervals—in print or online or both—there’s nothing as fascinating as the world of independent operators. These businesses, often small single-brand...
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...
By Marlys Fox As a former high school english teacher and a self-proclaimed ‘word snob,’ I blanch each day at what I hear on television or encounter in my business life. Let me list a few of my favorites, and I’ll hope to give you a laugh as we go. I do hear so many...
The world of Fox Associates extends far and wide, and in the course of the firm’s journey—and yours with them—you meet all kinds of people in media, from all kinds of realms. Call them “Friends of Fox.” Take Darley Newman, the award-winning multi-platform chronicler...
Content marketing, once known as custom publishing then custom content, now also marketing services and sponsored content, is the craft of using the tools of journalism to deliver marketing messages. It can include articles, full magazines and websites, extensive...
It’s prediction season, as indicated in one of this month’s other posts. Surveys, predictions, prognostications are all churned out, for better or worse, factual or fantastic. But we all can see with our own eyes and hear with our own ears the major challenges for the...