As we move into November, the media industry is in the thick of its budgeting and planning for next year. And 2023 is shaping up as a year that may contain some turbulence. The digital advertising boom has slowed, perhaps even gone backwards. And on a macro level,...
The brilliant and acerbic advertising industry opinion writer Bob Hoffman recently skewered the ridiculous ways that some brands engage in “brand purpose” messaging. Brand purpose, for the uninitiated, is a statement of a company’s values and essential reason for...
Fox Executive Vice President Steve Schwanz (left), with AUSA Manager, Advertising and Merchandise Desi Hurlocker (center) and Fox Vice President Patrick Carriglio (right), attend the Association of the U.S. Army Annual Meeting & Expo at the Washington Convention...
If you’re trying to get a handle on the advertising climate, the best source to look is advertisers themselves. Talk to them, talk to their agencies, find out their priorities and look at how they see their markets. This is something Fox Tales has been doing from the...
The world of digital advertising can be a mystifying, murky place for the unaware. There’s always some new technique, or technology, or phrase to get a handle on, and even the most basic practices are fraught. Scandals crop up regularly. Are you really reaching the...
Everything in media, and I mean everything, is cyclical. It wasn’t that long ago that the prognosticators were saying the industry had to migrate to subscriptions, that users and consumers had to pay for the content they consumed. Subscriptions were recurring revenue,...
I came across this thoughtful report in Spiny Trends, the publishing platform for digital media companies. It predicted, as have many other sources, an economic slowdown next year, and therefore an advertising recession. Ad recessions are no fun. Budgets are blown up....
In the media world, B2B in particular, data is one of the most discussed topics these days. Even in advertising, the game has changed. Are media brands selling an audience? Or are they selling insights into those audiences based on intelligence generated through their...
One of Fox Associates' core tenets is that in media sales, many sellers don’t pay enough attention to what buyers need. Too often, sellers remain focused on what they have to sell, not on analyzing the buyer' needs. With that in mind, Fox Tales has launched a periodic...
On the scene at the 25th Annual “Power & Influence Top 50” gala held at the National Press Club in Washington, D.C., September 8, 2022, presented by The...