(L-R) Steve Schwanz - COO of Fox Associates, John McIlquham – President/CEO of The NonProfit Times Publishing, and Bill Bell – SVP, Sales, for Fox Associates, attending the Association of Fundraising Professionals annual ICON (International Conference of...
In media sales, it’s always been true that many sellers don’t pay enough attention to what buyers want, or what the buyer defines as a successful sales partnership. Too often, sellers remain focused on themselves, even if they have the best of intentions. They refine...
Any business partnership can be fraught—misunderstandings, mismatched expectations, over-promising and under-delivering—these things and more can derail a relationship between customer and client, publisher and supplier. But during one of the most challenging times...
Each month we’ll ask publishing innovators and executives for their perspectives on their businesses, their markets and on the media industry more broadly.
The American Public Works Association's annual North American Snow Conference brings together thousands of snowfighters from every corner of the winter maintenance community for a packed exhibit floor, quality education programs, and opportunities to exchange ideas....
By Marlys Fox, CEO GUYS: MIND YOUR JUNK …. (file, that is) Yes, of course, some emails should NOT go into your junk file. But it happens. When it does, whether you call it ‘junk’ or ‘spam’ … One thing we must NOT do, wouldn't you agree, is to tell our clients, our...
The marketer that spends aggressively and smartly more often than not will enjoy growth in revenue and marketshare. Brand awareness and feeding the top of the sales funnel matters.
Vince Backley, an 18-year veteran of Fox Associates and longtime mentor to the team, died in December, the company announced. CEO Marlys Fox brought Vince to the company in May 2004. He’d also been her beloved husband for the last 16 years. Here’s what Marlys said to...
The American Public Works Association has an advanced approach to advertising and sponsorship sales. Its offerings run the gamut: The print magazine. The website. Enewsletters. Thought-leadership and lead-generation opportunities. Content marketing. A...
By Tony Silber, Contributor In this month’s issue of Fox Tales, we discuss the techniques of selling advertising with the American Public Works Association’s Jared Shilhanek. It’s illuminating, and shocking to me, frankly, that what he describes is the exception, not...