Fox Tails
5 Questions With PBS Video Producer Darley Newman: On The Power Of Networking
The world of Fox Associates extends far and wide, and in the course of the firm’s journey—and yours with them—you meet all kinds of people in media, from all kinds of realms. Call them “Friends of Fox.” Take Darley Newman, the award-winning multi-platform chronicler...
A Content Marketing Practitioner Shares His Perspective On The State Of The Business
Content marketing, once known as custom publishing then custom content, now also marketing services and sponsored content, is the craft of using the tools of journalism to deliver marketing messages. It can include articles, full magazines and websites, extensive...
3 Pillars For The Media Industry Going Forward
It’s prediction season, as indicated in one of this month’s other posts. Surveys, predictions, prognostications are all churned out, for better or worse, factual or fantastic. But we all can see with our own eyes and hear with our own ears the major challenges for the...
An End-Of-The-Year Message From Our Founder And CEO
Ah, the end of the year evokes many thoughts, both business and personal. Certainly it’s a time to put to bed some negatives. For the Fox team, it’s been a year of really hard work, as our clients and our marketing partners have reacted to almost constant media...
5 Questions With A Media Trailblazer, Marianna Morello
For Marianna Morello, the journey to her current status as an industry icon started with a modest objection. She didn’t want to do a reverse commute. Morello is the founder and owner of Manhattan Media Services, a New York City-based direct-response marketing and...
At the Chicago Dental Society, A Veteran Journalist Reflects On His Career
Will Conkis, a newspaper reporter and editor turned publishing director at the venerable Chicago Dental Society, has spent the last 20 years in charge of the society’s news-gathering operation. To be sure, he’s just the most recent head of publications in the...
2023 Ad Growth Predictions Scaled Back By Major Forecasters
By Tony Silber It’s been a couple of years now where many economists have predicted looming recession. And yet it hasn’t come. The U.S. economy remains stubbornly strong. Will we be able to say the same about the advertising world, where a new round of predictions...
Who Benefits When Social Gets Too Toxic? Smaller, Targeted Media Brands
By Tony Silber When the big media-buying conglomerates issued their ad-spending forecasts for 2023 early this month, the news seemed decidedly guarded. The economic outlook for the overall economy is clouded, the forecasters said, and because of that and other...
From All Of Us At Fox Associates To All Of You, Happy Thanksgiving!
This week, we enter the holiday season for 2022. Where has the year gone? It seems like the height of summer was just days ago. As we look forward in two days to setting aside our end-of-year business planning for a moment and gathering with our families and loved...
Get to Know a Fox: Marlys Fox, Fox Associates Founder And President
In sales as well as life, relationships mean everything. For sales in particular, if all other things are equal, marketers do business with the people they like. With all that in mind, we think this newsletter is the perfect channel for you to get to know us a little...