Fox Tails
March Photos From The Fox Associates Road Warriors
As Marlys noted in this issue's "Paws For Thoughts," column, our team is truly on the road, where great salespeople make things happen and close business. March 2025 has been no different. Here's a selection of shots from this month. ...
Paws For Thoughts: The Fox Sales Team Is Made Up Of Media-Industry Road Warriors
By Marlys Fox It’s just like it used to be (before COVID)...only different! At Fox Associates, we were always known as the sales team that made face-to-face calls with our customers in their offices—it was four or five per day in the city, with fewer in the suburbs or...
Checking In With Association And Media Executive Linda Thomas Brooks
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...
Wright Creative: A Q&A From The Frontlines Of Custom Content
Marketers have always sought to use journalism as a means to deliver brand messages. Little wonder. In a journalistic format, you can do many things that can't be done through magazine ads, TV commercials, radio, direct, and other channels. In branded-content efforts,...
5 Questions With Resource Recycling Inc.’s Krystal Kennedy
One of the great things about a business like Fox Associates is that we partner with all kinds of media brands and work in many industries. Along the way we have the pleasure (and business necessity) of immersing ourselves in these markets, learning the economics, the...
Paws For Thoughts: February’s Perspectives And Insights From Marlys
By Marlys Fox Which is Likely to Come First? You being replaced by a robot? Or a robot being replaced by you, a human being? Don’t be too sure you know the answer! Yes, we know there are robots already out there. Yes, robots are already operating in our vicinity. Ha...
Media M&A Looks To Be Ramping Up: An Appraisal
Mergers and acquisitions—M&A—is one leading indicator of the vitality of an industry. A successful sale demonstrates that a business is doing well, growing as anticipated. It demonstrates interest in business ownership within the industry. Even when industries...
Assessing The State Of Association Media With A Veteran Of The Space, Robb Lee
Many of our Fox Tales readers work for associations, typically in the media and events departments. They live and breathe association media every day. They know of the unique and remarkable role they play for their members and the larger market. They also know that...
Fox Tales Catches Up With The World’s Foremost Magazine Expert, Samir Husni
For more than 30 years Samir Husni has been a tireless proponent of magazines—as works of art, as user-friendly forms of media, and as an industry. Samir spent 37 years as a professor of journalism at the University of Mississippi. He founded and produced the ACT...
The Fox Tales Photo Page For February: Back On The Road And Making Things Happen
We had a brief respite from traveling over the holiday break. But now we're back on the road and glad to be out meeting old friends and new ones, networking, serving our customers, and ensuring that 2025 is a great year in media. Here's a selection of our favorite...