5 Questions With GLC’s Joe Stella

If you work in the world of association marketing and media, chances are you know the 54-year-old content marketing and integrated communications agency, GLC. The company offers a full-service menu of custom solutions for both nonprofit and for-profit organizations....

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Getting To Know A Fox: Senior Sales Pro Jack Friend

Fox Tales is all about building community, telling the stories of our friends, partners and customers, and offering insights into the world of media. And on occasion, we like to highlight our own people, so that readers get to know us not just as business...

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Marketing General Incorporated: Helping Associations Thrive

There is, probably literally, an association (or society, institute, council or other) for everything. Every form of economic activity, every sport, every political, governmental, scientific, artistic, military, or social group. The association universe is necessarily...

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Anecdotal Evidence: An Advertising Upswing Has Begun

What a difference a year makes. In the fourth quarter of 2022, the consensus in the media and advertising industries was that advertising was headed for a recession. After three years of robust growth and predictions for more through 2025, things slowed down in Q4...

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A ‘Fourth Wave’ Of Advertising Is Coming

For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...

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