I came across this thoughtful report in Spiny Trends, the publishing platform for digital media companies. It predicted, as have many other sources, an economic slowdown next year, and therefore an advertising recession. Ad recessions are no fun. Budgets are blown up....
In the media world, B2B in particular, data is one of the most discussed topics these days. Even in advertising, the game has changed. Are media brands selling an audience? Or are they selling insights into those audiences based on intelligence generated through their...
One of Fox Associates' core tenets is that in media sales, many sellers don’t pay enough attention to what buyers need. Too often, sellers remain focused on what they have to sell, not on analyzing the buyer' needs. With that in mind, Fox Tales has launched a periodic...
On the scene at the 25th Annual “Power & Influence Top 50” gala held at the National Press Club in Washington, D.C., September 8, 2022, presented by The...
The 2022 American Public Works Association (APWA) Public Works Expo (PWX) was held in Charlotte, North Carolina, on August 28 – 31, with four Fox Associates representatives in attendance working the event. Nearly 400 exhibitors and sponsors greeted more than 4,500...
The Fox Associates team mixing and meeting at the 2022 Bridge to Integrated Marketing and Fundraising Conference, July 28-29 at The...
By Tony Silber Spot quiz: If you were asked to name the most memorable ads you’ve ever seen, which medium would they be in? Magazines Newspapers TV Online/digital Direct marketing Select as many as you choose. Now, if the question were posed slightly...
By Tony Silber If truer words than this headline were ever spoken, I’m at a loss right now as to what they might be, particularly when it comes to the importance of technology as the essential center of modern media businesses. That was a quote from Dotdash...
By Tony Silber There’s long been a comfortable rhythm in media-industry business cycles. But it all really revolves around this time of year, generally late August through the end of September. For media operators, it’s about strategic planning. In my...
By Tony Silber The most important part of media sales isn't talking, it's listening. You have to know marketers' objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign proposal. With those...