Patrick Carriglio (12 years a Fox), vice-president and senior account director, and Tina Riley (7 years a Fox), also vice-president and senior account director, have been appointed business unit directors for Fox Associates. The responsibilities of a business unit...
I read a story in the Wall Street Journal earlier this month that reminded me of a topic that’s as persistent as any in the digital-media space: The lack of transparency in programmatic advertising. According to the Journal and several other outlets, the newspaper...
By Tony Silber, Contributor In mid-May, one of the best B2B media CEOs in the business tweeted about the topic that in all likelihood singlehandedly did the most to change the nature of ad sales in the digital era. The CEO retweeted another B2B executive, who’d...
Association media in most respects is identical to commercial B2B and B2C journalism. The best practitioners are among the top journalists in the country, and the best brands are vital to their served markets, delivering news, trends, investigations and research to...
(L-R) Steve Schwanz - COO of Fox Associates, John McIlquham – President/CEO of The NonProfit Times Publishing, and Bill Bell – SVP, Sales, for Fox Associates, attending the Association of Fundraising Professionals annual ICON (International Conference of...
In media sales, it’s always been true that many sellers don’t pay enough attention to what buyers want, or what the buyer defines as a successful sales partnership. Too often, sellers remain focused on themselves, even if they have the best of intentions. They refine...
Any business partnership can be fraught—misunderstandings, mismatched expectations, over-promising and under-delivering—these things and more can derail a relationship between customer and client, publisher and supplier. But during one of the most challenging times...
Each month we’ll ask publishing innovators and executives for their perspectives on their businesses, their markets and on the media industry more broadly.
The American Public Works Association's annual North American Snow Conference brings together thousands of snowfighters from every corner of the winter maintenance community for a packed exhibit floor, quality education programs, and opportunities to exchange ideas....
By Marlys Fox, CEO GUYS: MIND YOUR JUNK …. (file, that is) Yes, of course, some emails should NOT go into your junk file. But it happens. When it does, whether you call it ‘junk’ or ‘spam’ … One thing we must NOT do, wouldn't you agree, is to tell our clients, our...