The marketer that spends aggressively and smartly more often than not will enjoy growth in revenue and marketshare. Brand awareness and feeding the top of the sales funnel matters.
Is Advertising A Leading Indicator Or A Lagging Indicator?
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Fox Associates Mourns Recent Death Of Its Chairman, Vince Backley
Vince Backley, an 18-year veteran of Fox Associates and longtime mentor to the team, died in December, the company announced. CEO Marlys Fox brought Vince to the company in May 2004. He’d also been her beloved husband for the last 16 years. Here’s what Marlys said to...
Fox Associates And The APWA: Collaborating For Advertising Growth
The American Public Works Association has an advanced approach to advertising and sponsorship sales. Its offerings run the gamut: The print magazine. The website. Enewsletters. Thought-leadership and lead-generation opportunities. Content marketing. A...
On Buying, Selling And Thought Leadership
By Tony Silber, Contributor In this month’s issue of Fox Tales, we discuss the techniques of selling advertising with the American Public Works Association’s Jared Shilhanek. It’s illuminating, and shocking to me, frankly, that what he describes is the exception, not...
Survey: Content-Led Marketing Investments Projected To Increase This Year
Content-led marketing budgets are expected to rise over the next 12 months, and 100% of advertisers in a new survey said they expect to maintain or increase their investments in digital media channels that they trust in the year ahead.
Introducing Our New Email Newsletter, ‘Fox Tales’
A new newsletter dedicated to helping you become faster and more agile, and maybe even a little bit more foxy!
Reflections On A Torrid Advertising Market
We saw a headline recently on the Media Voices podcast website: “Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra” “For a couple of years now, we’ve been talking about how subscription revenue is more stable than...
Publishers Reflect On The Ups And Downs Of A Bumpy, Change-Laden 2021
The Alliance for Audited Media polled its publishing clients to learn more about their experiences in a very turbulent 2021, and found that the year was a decidedly mixed bag for those clients. On the plus side were the benefits of flexible work arrangements and...
The Million-Dollar Question For The Event Industry: Is Virtual A Permanent Disruption?
In August 2020, at the start of the pandemic, Rafat Ali, the founder of the travel-industry B2B brand Skift, wrote an essay that I thought was unusually insightful and forward-looking. It was called "The Event Industry Is Being Confronted By Its Napster Moment," and...
BPA Worldwide Approves A Standard For Text Message-Based Subscription Renewals
[This story first appeared on Mediapost.com] A third-party audience-audit agency has approved the use of text messages, also known as short message service (SMS) messages, for subscription renewals. The decision was made in December by the board of directors of the...