Paws for Thoughts By Marlys Fox Well, I'm quite fortunate to have a "stand-by-me" colleague! Her name is Gabi Ortiz. This 20-something girl/woman is smart as a whip, as we used to say. Now I say: She knows everything, and anything she doesn’t, she can find...
We love to introduce new Fox Associates partners to the larger Fox Family. Part of the Fox Tales mission is to use the newsletter as a platform to share a bit about them. In this month's report, we have the opportunity to highlight our newest association partner, the...
August is usually considered the year's slowest month for business, as everyone wants to spend a few days on vacation before the post Labor Day ramp up. Not this year for the Fox Associates family. We were out there in Milwaukee, Chicago, and Schaumburg, Illinois,...
The world of association media is looking forward to one of the year’s most anticipated conferences, PAR’s RevUP, being held November 4-6 in Annapolis. RevUP, now in its fourth year, is dedicated to boosting association revenue, and more broadly, business development....
Here's something I'm relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It's called "Google Zero" or any number of other names. Here's the crux. With the emergence—and now near dominance—of...
By Marlys Fox Retire? Who, me? Nope, it’s never even crossed my mind! Why would I? I love my job. I love my company and everyone in it. I love our publisher partners. I love our marketer/advertisers! Too much love? Perhaps. The times? "The times, they are a...
We say this often, but it's nevertheless always worth repeating. At Fox Associates, we're incredibly fortunate to work with a dazzling array of partners in the media space. We have an inherent fascination with all of the disparate markets—from public works to...
Sandy Almendarez, VP of content at Informa Markets, oversees the SupplySide brands and events for the health and nutrition industry. She's also a well-known speaker and presenter on the conference circuit in the media-on-media space. [We previously chatted with Sandy...
Let’s talk about print media. For the last 20 years as the world transitioned to portable digital media consumption, the predictions of print’s demise have been a constant. I spent a career working in the print-magazine industry, and covering that same industry as a...
This month is an abbreviated version of one of our favorite features, our monthly photo page. Hey, it's summer, right? Not the peak season for conferences and events. Still, we're pleased to share. ...