Marketers have always sought to use journalism as a means to deliver brand messages. Little wonder. In a journalistic format, you can do many things that can't be done through magazine ads, TV commercials, radio, direct, and other channels. In branded-content efforts,...
One of the great things about a business like Fox Associates is that we partner with all kinds of media brands and work in many industries. Along the way we have the pleasure (and business necessity) of immersing ourselves in these markets, learning the economics, the...
By Marlys Fox Which is Likely to Come First? You being replaced by a robot? Or a robot being replaced by you, a human being? Don’t be too sure you know the answer! Yes, we know there are robots already out there. Yes, robots are already operating in our vicinity. Ha...
Mergers and acquisitions—M&A—is one leading indicator of the vitality of an industry. A successful sale demonstrates that a business is doing well, growing as anticipated. It demonstrates interest in business ownership within the industry. Even when industries...
Many of our Fox Tales readers work for associations, typically in the media and events departments. They live and breathe association media every day. They know of the unique and remarkable role they play for their members and the larger market. They also know that...
For more than 30 years Samir Husni has been a tireless proponent of magazines—as works of art, as user-friendly forms of media, and as an industry. Samir spent 37 years as a professor of journalism at the University of Mississippi. He founded and produced the ACT...
We had a brief respite from traveling over the holiday break. But now we're back on the road and glad to be out meeting old friends and new ones, networking, serving our customers, and ensuring that 2025 is a great year in media. Here's a selection of our favorite...
By Marlys Fox People! People! Stop freaking out! These are indeed strange times, but they shouldn’t be guiding nearly so much of your thinking right now! And the freaking out that I’m seeing expressed everywhere in writing on all of our industry social-media pages...
At the Niche Media Leadership Summit last fall, we were pleased to connect with Al Rickard, president of Association Vision, a firm dedicated to assisting associations with communications strategies ranging from public relations and publishing to marketing. Like us at...
As an organization that serves many non-profits and associations, Fox Associates is naturally engaged in what they do. But on an even more fundamental level, we're fascinated at the ways in which these organizations represent and advocate for the industries they...