Many of our Fox Tales readers work for associations, typically in the media and events departments. They live and breathe association media every day. They know of the unique and remarkable role they play for their members and the larger market. They also know that...
For more than 30 years Samir Husni has been a tireless proponent of magazines—as works of art, as user-friendly forms of media, and as an industry. Samir spent 37 years as a professor of journalism at the University of Mississippi. He founded and produced the ACT...
We had a brief respite from traveling over the holiday break. But now we're back on the road and glad to be out meeting old friends and new ones, networking, serving our customers, and ensuring that 2025 is a great year in media. Here's a selection of our favorite...
By Marlys Fox People! People! Stop freaking out! These are indeed strange times, but they shouldn’t be guiding nearly so much of your thinking right now! And the freaking out that I’m seeing expressed everywhere in writing on all of our industry social-media pages...
At the Niche Media Leadership Summit last fall, we were pleased to connect with Al Rickard, president of Association Vision, a firm dedicated to assisting associations with communications strategies ranging from public relations and publishing to marketing. Like us at...
As an organization that serves many non-profits and associations, Fox Associates is naturally engaged in what they do. But on an even more fundamental level, we're fascinated at the ways in which these organizations represent and advocate for the industries they...
In vertical media, two seemingly opposing things are true at the same time. First is that traditional directories, or buyer's guides, sometimes struggle mightily. It may be that it's because print media is no longer the best place to find a supplier. it may be that...
Exactly two years ago, Fox Tales published an interview with the PBS television host and producer Darley Newman, whose “Travels with Darley” TV series and her podcast, “Equitrekking” are distributed through many platforms, including Amazon Prime, Korean Airlines,...
A Paws For Thoughts Marlys Fox's Monthly Commentary Happy Holidays y’all! Here's a confession that I'm certain I share with virtually every one of you. I was a bit concerned all through the fall months. You know those stretches when you have to hit a budget, and for a...
One of the more interesting and innovative business models we've seen recently comes in the form of 032 Outsourcing, a firm that, as the name suggests, specializes in outsourced services to publishers. Outsourcing, of course, is a proven and cost-effective option for...