In 2006, Marlys opened a weeklong Fox Associates fall sales meeting with a rousing speech. She compared the team to warriors, fighting not in the lethal realm of guns and tanks, but instead, in the battles of business. We recently came across that 20-year-old speech....
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
We're a bit light on photos for March, but then the conference circuit has been a bit light as well. Perhaps everyone is staying home watching the NCAA basketball tournament. ...
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
By Marlys Fox Loyalty. It's one of those highly regarded traits that our parents and other influencers teach us. But has it become just a smidge out of style? No, no, I’m not asking you to relive anything painful, like marriage counseling or anything like that! This...
It sometimes feels like not enough time is dedicated to email newsletters and their revenue potential. Newsletters are at least 20 years old now, but they remain the workhorse for digital marketing, and they're a strong revenue producer as well. But most conversation...
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What's changed is how they've evolved over two decades....
Well, the conference season is back in full swing—but only if we can get to our events. First came a major storm January 23-28 that tied up a huge piece of the country, causing travel delays that extended into early February, and resulted in many booths and branding...
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...