Working in media offers all kinds of chances to shine. Perhaps you’re a documentary film maker whose work becomes a hit. Or a news reporter who wins the Pulitzer Prize. For our money, there's no greater source of elation than when a sales team closes a big deal....
Fox Associates On The Move: April’s Batch Of Photos From The Team’s Travels
Another month, another conference. Or two. Or three. That's just how the Fox Associates team rolls. They know that there's nothing as effective for their stakeholders as getting out in the industry. At trade shows and conferences, you meet prospects, build...
How To Make A Public-Speaking Engagement Memorable: An Anecdote From Marlys Fox
Public speaking is a tricky art. You have to be persuasive, compelling, energetic, informative. But unless you're a comedian or an actor, you have to tread carefully to avoid wildly over-emoting or telling jokes that bomb. Perhaps the most important element is...
MediaRadar’s Todd Krizelman On Advertising Trends For 2024
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
Media Research Firm Readex Creates A Deep-Dive Interviewing Service
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
Here’s Why An integrated Approach Is Best For Conference And Media Content
One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...
On The Road In March: The Fox Team And Friends In Photos
March has been a busy month for the Fox team—and for much of its extended Fox Tales Family as well. From the Chicago Dental Society Midwinter Meeting at McCormick Place, to the BIMS (Business Information & Media Summit) in New Orleans, and the Association of the...
Make LinkedIn A Strategic Business Tool, Not A Platform For Random, Quasi-Professional Posts
If you’re like many of us, you use LinkedIn as a real-time and public-facing resume. You mostly post sporadically, usually about initiatives at your company, upcoming events, and sometimes personal milestones like a promotion. You get connection requests from people...
At Adweek, Head Of Product Development Rob Keenan Maps Tech Strategies
When you’re a publication called Adweek, building out a subscription strategy that’s vital to the brand’s growth has to come with a bit of self-awareness. Advertising, naturally, is a big deal too. For Adweek Vice President of Product Rob Keenan, it’s a question of...
5 Questions: On Efficiency In Ad Sales—And Other Parts Of The Enterprise
In a modern media company, particularly vertical B2B and B2C brands, the tech stack is the heart of the enterprise. Its capabilities and efficiency could mean the difference between success and failure. And of all the components of the tech stack, the CRM, in turn,...