by admin | Jun 22, 2023 | Ad campaigns, Advertising, association magazines, Media
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Media
Custom content, also known as content marketing, has been an essential staple for marketers for decades. No wonder: Why wouldn’t marketers seek to use the editorial format—well-written content, often from a non-marketing, objective point of view, plus sophisticated...
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Fox Associates
By Marlys Fox (Marlys Fox is founder, president and CEO of Fox Associates.) Businesses, CEOs, Everyone: Do not give up just yet! Don’t listen to those who say the economy will never get better, that a major recession is looming, that America will never be the same!...
by admin | Jun 22, 2023 | Advertising, Media
One thing that we at Fox Associates have always found fascinating is learning how publishers size up their markets, establish priorities and pursue opportunities. The process of creating a product and bringing it to market is inherently interesting. And we certainly...
by admin | Jun 22, 2023 | Advertising, association media, Conferences, Media, Steve Schwanz, trade shows
The Fox Associates team has always believed in the power of face-to-face conversations. In-person meetings help build long-term relationships. Here are photos from the American Association for Physician Leadership Annual Leadership Conference, June 9-11, in Chicago....
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