by admin | Jul 28, 2026 | advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Media, Outsourcing
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It’s been used for decades in advertising sales, telemarketing, and...
by admin | May 27, 2026 | Audience, Content marketing, Marketing Agency, Media, Outsourcing, Paper suppliers, Subscriptions
PWX Solutions, created as the outsource production and paper-procurement services firm PubWorX in a joint venture between the B2C magazine-media giants Hearst and Conde Nast, has evolved rapidly in 10 years. Through acquisitions, organic growth and an expansion of...
by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Dec 19, 2025 | association magazines, association media, Audience, Content marketing, Data, Memberships, Revenue
We’ve been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing...
by admin | Nov 20, 2025 | Advertising, advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Data
It’s received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that’s decades old now. It’s not true. In the battle for economic success, there are always winners and losers. But as an industry...
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