by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, advertising sales, Leadership, News, Print media
One of the joys of publishing and media conferences is the chance to meet and get to know publishing entrepreneurs from a vast array of markets and topics. This is especially true at events aimed at niche interests, whether B2B, consumer, or association media....
by admin | Jan 27, 2026 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership, Marlys Fox
By Marlys Fox As I sit here in our Chicago office today crafting this greeting to all our Fox Tales readers, and wanting to be warm and fuzzy in my business approach to you, outside is what the Chicago Tribune just called a Polar Vortex! It’s about 10 degrees below...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Research, Revenue, Search engines, Social media, Technology
The theme of this issue of Fox Tales could be the accelerating pace of media change. There’s AI, an explosion of other technologies—especially around audience identification and engagement—the rise of events, and lots more. We came across a blog post earlier...
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