A Veteran Media Operator And Consultant Shares His Take On Where The Business Is Going

by | Sep 26, 2026 | Artificial Intelligence, Audience, Consulting, Content Creation, Content marketing, Data, Leadership, Motivational speaker, Search engines, Social media, Subscriptions, Technology

In the publishing business, some of the smartest people—the people likely to help build successful companies—are those with the broadest perspective on the business. In many cases, these people are suppliers, who offer advice based on the experiences of many...

At the PAR Summit, A Master Class In Association Success Strategies

by | Nov 20, 2025 | association magazines, association media, Audience, Conferences, Data, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology, trade shows

Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...

5 Questions With Michael Tatonetti: When Association Value Is Clear, Pricing Follows

by | Nov 20, 2025 | association magazines, association media, Audience, Data, keynote speaker, Leadership, Memberships, Motivational speaker, Public speaking, Revenue

Anyone who’s spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...