by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Sep 25, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Motivational speaker, Public speaking, Revenue
We caught a presentation at this month’s Niche Leadership Summit in Dallas, featuring Robert Hawthorne, head of an eponymous search firm based in Wilmington, North Carolina. Hawthorne has national and international search experience and has worked in a variety...
by admin | Jul 30, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox
By Marlys Fox Retire? Who, me? Nope, it’s never even crossed my mind! Why would I? I love my job. I love my company and everyone in it. I love our publisher partners. I love our marketer/advertisers! Too much love? Perhaps. The times? “The times, they are a...
by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
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