by admin | Jul 28, 2026 | advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Media, Outsourcing
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It’s been used for decades in advertising sales, telemarketing, and...
by admin | Jun 29, 2026 | Audience, Content Creation, Media, News, Research, Revenue, Subscriptions
Every morning, I scroll through Substack, LinkedIn, the New York Times, the Washington Post, the Atlantic, Apple News, sometimes X, and of course, my email inboxes, which mostly lead me to these and other sources. This way, I generally get the information I need for...
by admin | May 27, 2026 | Audience, Content marketing, Marketing Agency, Media, Outsourcing, Paper suppliers, Subscriptions
PWX Solutions, created as the outsource production and paper-procurement services firm PubWorX in a joint venture between the B2C magazine-media giants Hearst and Conde Nast, has evolved rapidly in 10 years. Through acquisitions, organic growth and an expansion of...
by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 28, 2026 | Audience, Content Creation, Leadership, Media, News
Fox Tales last spoke with Linda Thomas Brooks just about a year ago, and we find that every time we run into Linda at industry events, she’s working on some fascinating new project. Last May, we connected with her on her work as an independent advisor for...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
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