by admin | Sep 26, 2026 | Audience, Entrepreneurship, Fox Associates, Leadership, Marlys Fox
By Marlys Fox Something’s been bothering me. Something I read online. An industry source, probably LinkedIn. It went something like this: Your boss is not your friend. Your co-workers are not your family. So just do your work and go home. That’s it! It went on to...
by admin | Sep 26, 2026 | Artificial Intelligence, Audience, Consulting, Content Creation, Content marketing, Data, Leadership, Motivational speaker, Search engines, Social media, Subscriptions, Technology
In the publishing business, some of the smartest people—the people likely to help build successful companies—are those with the broadest perspective on the business. In many cases, these people are suppliers, who offer advice based on the experiences of many...
by admin | Sep 26, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, association magazines, association media, Audience, Content Creation, Content marketing, Data
No association thrives without a robust media division, because the media component is one of the main channels for communicating with members and an industry at large. Typically an association media mix includes a website, a newsletter or newsletters, webinars,...
by admin | Aug 27, 2026 | Audience, Consulting, Content Creation, Content marketing, LinkedIn, Social media
If you’re a journalist, one of the things you learn is that the first-day story, the breaking news, is never the whole story. Sometimes you have to go back and assess the impact of whatever it was you covered in the first place. It’s invaluable, and...
by admin | Jul 28, 2026 | advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Media, Outsourcing
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It’s been used for decades in advertising sales, telemarketing, and...
by admin | Jun 29, 2026 | Audience, Content Creation, Media, News, Research, Revenue, Subscriptions
Every morning, I scroll through Substack, LinkedIn, the New York Times, the Washington Post, the Atlantic, Apple News, sometimes X, and of course, my email inboxes, which mostly lead me to these and other sources. This way, I generally get the information I need for...
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