by admin | May 27, 2026 | Audience, Content marketing, Marketing Agency, Media, Outsourcing, Paper suppliers, Subscriptions
PWX Solutions, created as the outsource production and paper-procurement services firm PubWorX in a joint venture between the B2C magazine-media giants Hearst and Conde Nast, has evolved rapidly in 10 years. Through acquisitions, organic growth and an expansion of...
by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 28, 2026 | Audience, Content Creation, Leadership, Media, News
Fox Tales last spoke with Linda Thomas Brooks just about a year ago, and we find that every time we run into Linda at industry events, she’s working on some fascinating new project. Last May, we connected with her on her work as an independent advisor for...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Mar 26, 2026 | Advertising, advertising sales, Audience, Media, Research
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
by admin | Mar 26, 2026 | Audience, Data, Research, Revenue, Subscriptions, Technology
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
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