by admin | Sep 26, 2026 | Artificial Intelligence, Audience, Consulting, Content Creation, Content marketing, Data, Leadership, Motivational speaker, Search engines, Social media, Subscriptions, Technology
In the publishing business, some of the smartest people—the people likely to help build successful companies—are those with the broadest perspective on the business. In many cases, these people are suppliers, who offer advice based on the experiences of many...
by admin | Sep 26, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, association magazines, association media, Audience, Content Creation, Content marketing, Data
No association thrives without a robust media division, because the media component is one of the main channels for communicating with members and an industry at large. Typically an association media mix includes a website, a newsletter or newsletters, webinars,...
by admin | Aug 27, 2026 | Artificial Intelligence, Content Creation, Entrepreneurship, Leadership, M&A, Print media, Technology, trade shows
There’s a media opportunity—and usually an existing brand—in every corner of the economy, from marquee industries like cars, healthcare, technology, and aerospace to those where the spotlight shines less brightly, if at all. But for the sectors they serve, these...
by admin | Jul 28, 2026 | Artificial Intelligence, Content Creation, Print media
We periodically revisit past interviews because doing so—whether they’re with media companies or suppliers alike—is a terrific way to track change in the business. If a single story is a snapshot of a time, place, and perspective, then revisiting how that...
by admin | Jul 28, 2026 | advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Media, Outsourcing
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It’s been used for decades in advertising sales, telemarketing, and...
by admin | Jun 29, 2026 | Artificial Intelligence, Content Creation, Journalism, Leadership, Media, Print media, Search engines
Bo Sacks, an old friend of the industry, has been publishing his Heard on the Web Newsletter daily for 33 years. He’s put out three distinct issues each day for as long as I can remember. Bo is, indisputably, an industry oracle, someone who’s devoted a...
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