by admin | Jul 28, 2026 | Artificial Intelligence, Content Creation, Print media
We periodically revisit past interviews because doing so—whether they’re with media companies or suppliers alike—is a terrific way to track change in the business. If a single story is a snapshot of a time, place, and perspective, then revisiting how that...
by admin | Jul 28, 2026 | advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Media, Outsourcing
Fox Tales last checked in with 032 Outsourcing in late 2024, just a year and a half ago. As we said in that interview, outsourcing is a proven and cost-effective option for the media business. It’s been used for decades in advertising sales, telemarketing, and...
by admin | Jun 29, 2026 | Artificial Intelligence, Content Creation, Journalism, Leadership, Media, Print media, Search engines
Bo Sacks, an old friend of the industry, has been publishing his Heard on the Web Newsletter daily for 33 years. He’s put out three distinct issues each day for as long as I can remember. Bo is, indisputably, an industry oracle, someone who’s devoted a...
by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Jan 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Marketing Agency
Content marketing, like virtually everything else in media, is constantly evolving and innovating. The discipline changes with each new iteration of marketing thought. Sometimes, effective content-marketing programs come and go as corporate objectives change. Other...
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