by admin | Sep 26, 2026 | Artificial Intelligence, Audience, Consulting, Content Creation, Content marketing, Data, Leadership, Motivational speaker, Search engines, Social media, Subscriptions, Technology
In the publishing business, some of the smartest people—the people likely to help build successful companies—are those with the broadest perspective on the business. In many cases, these people are suppliers, who offer advice based on the experiences of many...
by admin | Sep 26, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, association magazines, association media, Audience, Content Creation, Content marketing, Data
No association thrives without a robust media division, because the media component is one of the main channels for communicating with members and an industry at large. Typically an association media mix includes a website, a newsletter or newsletters, webinars,...
by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Mar 26, 2026 | Audience, Data, Research, Revenue, Subscriptions, Technology
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
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