by admin | May 27, 2026 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content Creation, Content marketing, Data, Media, Memberships, Revenue, Subscriptions, Technology
Almost exactly a year ago, we interviewed Mike Pirello, CEO of ePublishing, the provider of an integrated tech stack built specifically for the media industry. In today’s media world, with a frenetic pace of change, a year is a long time indeed. Media companies...
by admin | Apr 27, 2026 | Ad campaigns, Advertising, Artificial Intelligence, Audience, Data, Leadership, Media, Revenue, Technology
Specialized media is in what may be its most riveting era. The atmosphere is both turbulent and loaded with opportunity for those who make the right investments. There’s a shift away from audience volume and scale, and towards audience identity. There’s a...
by admin | Mar 26, 2026 | Audience, Data, Research, Revenue, Subscriptions, Technology
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
by admin | Feb 26, 2026 | ad manager, Advertising, advertising sales, Bill Bell, Data, Technology
It all comes down to the tech stack. In media, particularly magazine-derived media, you have sales, content creation, marketing, finance, lead generation, production, and more. These disciplines all remain vital. What’s changed is how they’ve evolved over...
by admin | Jan 27, 2026 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data
One of our go-to sources in the media industry is Nick Pataro, managing director at Aysling, the software platform for media companies. Its flagship product is Ad Orbit, which powers ad sales and revenue development. The system combines a CRM with an order-management...
by admin | Dec 19, 2025 | association magazines, association media, Audience, Content marketing, Data, Memberships, Revenue
We’ve been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing...
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