by admin | Apr 19, 2024 | Advertising, advertising sales, Audience, Fox Associates, Media, Research
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
by admin | Apr 18, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Data, Media
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That’s no longer the case for most media companies. Instead, the most...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Apr 18, 2024 | ad manager, advertising sales, association magazines, Fox Associates, Fox Associates Photos
Working in media offers all kinds of chances to shine. Perhaps you’re a documentary film maker whose work becomes a hit. Or a news reporter who wins the Pulitzer Prize. For our money, there’s no greater source of elation than when a sales team closes a big deal....
by admin | Apr 18, 2024 | Advertising, advertising sales, association magazines, association media, Fox Associates, Fox Associates Photos, Steve Schwanz
Another month, another conference. Or two. Or three. That’s just how the Fox Associates team rolls. They know that there’s nothing as effective for their stakeholders as getting out in the industry. At trade shows and conferences, you meet prospects, build...
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