by admin | Mar 26, 2026 | Fox Associates, Marlys Fox, Paws For Thoughts
In 2006, Marlys opened a weeklong Fox Associates fall sales meeting with a rousing speech. She compared the team to warriors, fighting not in the lethal realm of guns and tanks, but instead, in the battles of business. We recently came across that 20-year-old speech....
by admin | Mar 26, 2026 | Advertising, advertising sales, Audience, Media, Research
Two years ago, we checked in with a rising star of the media-research industry: Baxter Research Center. In October 2024, we sought to get a closer look at the company, as well as the state of media research in general—the trends, the market conditions, and the types...
by admin | Mar 26, 2026 | Bill Bell, Fox Associates, Fox Associates Photos
We’re a bit light on photos for March, but then the conference circuit has been a bit light as well. Perhaps everyone is staying home watching the NCAA basketball tournament. ...
by admin | Mar 26, 2026 | Audience, Data, Research, Revenue, Subscriptions, Technology
Many media companies may still not be consciously thinking about this a whole lot, but over the last decade or so, the fundamental business model for the media industry has shifted, particularly for brands that serve vertical markets. Where once media was simply...
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