Catching Up With Joe Stella, Co-Founder Of The Marketing Services Firm BackPocket Agency

For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...

5 Questions With Patricia McGuinness: An Audience Expert In A Time Of Transformation

Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....