by admin | Nov 22, 2022 | Uncategorized
By Tony Silber The term “brand safety” is being used a lot these days as Twitter reels from the impact of its new owner, Elon Musk. In just a month, Musk, who paid $44 billion for the giant social network, has dramatically undermined advertising, the company’s main...
by admin | Oct 20, 2022 | Uncategorized
As we move into November, the media industry is in the thick of its budgeting and planning for next year. And 2023 is shaping up as a year that may contain some turbulence. The digital advertising boom has slowed, perhaps even gone backwards. And on a macro level,...
by admin | Oct 20, 2022 | Uncategorized
The brilliant and acerbic advertising industry opinion writer Bob Hoffman recently skewered the ridiculous ways that some brands engage in “brand purpose” messaging. Brand purpose, for the uninitiated, is a statement of a company’s values and essential reason for...
by admin | Oct 20, 2022 | Uncategorized
Fox Executive Vice President Steve Schwanz (left), with AUSA Manager, Advertising and Merchandise Desi Hurlocker (center) and Fox Vice President Patrick Carriglio (right), attend the Association of the U.S. Army Annual Meeting & Expo at the Washington Convention...
by admin | Oct 20, 2022 | Uncategorized
If you’re trying to get a handle on the advertising climate, the best source to look is advertisers themselves. Talk to them, talk to their agencies, find out their priorities and look at how they see their markets. This is something Fox Tales has been doing from the...
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