by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, Research, Revenue
It’s the age of proof in the relationship between marketers and media brands. It’s not a new phenomenon. CMOs have for years sought empirical evidence that their advertising moves the needle. What’s changed is the technology—the actual ability to demonstrate that...
by admin | Apr 28, 2025 | Ad campaigns, Advertising, Conferences, Fox Associates, Leadership, Research, Revenue, trade shows
At the BIMS 2025 conference last month in New Orleans, one of the most prominent sponsors was Baxter Research Center. The company took center stage in presenting proprietary research it had conducted for SIIA Media, and then presented again at the industry Leadership...
by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, Audience, Fox Associates, Marlys Fox
In sales, it’s always best to be yourself, as opposed to being stiff and formal. It’s also best to find memorable ways to connect. Buyers appreciate that you make an effort, and of course, it strengthens a relationship. Riding up to a call on a motorcycle...
by admin | Apr 28, 2025 | Advertising, advertising sales, association magazines, Conferences, Content marketing, Data, Fox Associates, Journalism, Leadership, Revenue, Subscriptions
Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...
by admin | Mar 30, 2025 | Conferences, Fox Associates, Fox Associates Photos, trade shows
As Marlys noted in this issue’s “Paws For Thoughts,” column, our team is truly on the road, where great salespeople make things happen and close business. March 2025 has been no different. Here’s a selection of shots from this month. ...
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