by admin | Sep 25, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Motivational speaker, Public speaking, Revenue
We caught a presentation at this month’s Niche Leadership Summit in Dallas, featuring Robert Hawthorne, head of an eponymous search firm based in Wilmington, North Carolina. Hawthorne has national and international search experience and has worked in a variety...				
					
			
					
				
															
					
					 by admin | Jul 30, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox
By Marlys Fox Retire? Who, me? Nope, it’s never even crossed my mind! Why would I? I love my job. I love my company and everyone in it. I love our publisher partners. I love our marketer/advertisers! Too much love?   Perhaps. The times? “The times, they are a...				
					
			
					
				
															
					
					 by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...				
					
			
					
				
															
					
					 by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...				
					
			
					
				
															
					
					 by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, Media, trade shows
By Marlys Fox It’s just like it used to be (before COVID)…only different! At Fox Associates, we were always known as the sales team that made face-to-face calls with our customers in their offices—it was four or five per day in the city, with fewer in the...				
					
			
					
				
															
					
					 by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, Audience, Content marketing, Data, Fox Associates, Leadership, Media, Search engines, Social media, Technology
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...				
					
						 
				
		
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