by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, Media, trade shows
By Marlys Fox It’s just like it used to be (before COVID)…only different! At Fox Associates, we were always known as the sales team that made face-to-face calls with our customers in their offices—it was four or five per day in the city, with fewer in the...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, Audience, Content marketing, Data, Fox Associates, Leadership, Media, Search engines, Social media, Technology
Over the last decade, Linda Thomas Brooks has been one of the highest-profile executives in the media and communications spaces. From January 2016 to December 2019, she was president and CEO of The Association for Magazine Media, formerly known as the Magazine...
by admin | Jan 25, 2025 | ad manager, Advertising, advertising sales, association magazines, association media, Conferences, Fox Associates, Outsourcing
As an organization that serves many non-profits and associations, Fox Associates is naturally engaged in what they do. But on an even more fundamental level, we’re fascinated at the ways in which these organizations represent and advocate for the industries they...
by admin | Dec 15, 2024 | Ad campaigns, ad manager, Advertising, Fox Associates, Outsourcing, Revenue
One of the more interesting and innovative business models we’ve seen recently comes in the form of 032 Outsourcing, a firm that, as the name suggests, specializes in outsourced services to publishers. Outsourcing, of course, is a proven and cost-effective...
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