by admin | May 29, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Leadership, Marlys Fox
By Marlys Fox Perhaps you’ve got your head tucked safely in your shell. And I know the feeling of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re...
by admin | May 29, 2025 | Advertising, association magazines, association media, Fox Associates, Marlys Fox, Media, Memberships, News, Steve Schwanz
We’ve no doubt said this before on these pages but it doesn’t make it any less true to repeat: The media industry is a fascinating place, and at Fox Associates, we’re very fortunate to be able to observe it at close range in all its beautiful niches. Hobbies,...
by admin | Apr 29, 2025 | Advertising, advertising sales, association magazines, association media, Bill Bell, Conferences, Fox Associates, Fox Associates Photos, Joan rizzo, trade shows
It’s almost May, the weather’s warming up, the trees are in bloom, and it’s the height of conference and trade show season. The one year-round constant, though, is that your Fox team is out on the road meeting customers, getting to know prospects,...
by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, Research, Revenue
It’s the age of proof in the relationship between marketers and media brands. It’s not a new phenomenon. CMOs have for years sought empirical evidence that their advertising moves the needle. What’s changed is the technology—the actual ability to demonstrate that...
by admin | Apr 28, 2025 | Ad campaigns, Advertising, Conferences, Fox Associates, Leadership, Research, Revenue, trade shows
At the BIMS 2025 conference last month in New Orleans, one of the most prominent sponsors was Baxter Research Center. The company took center stage in presenting proprietary research it had conducted for SIIA Media, and then presented again at the industry Leadership...
by admin | Apr 28, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, Audience, Fox Associates, Marlys Fox
In sales, it’s always best to be yourself, as opposed to being stiff and formal. It’s also best to find memorable ways to connect. Buyers appreciate that you make an effort, and of course, it strengthens a relationship. Riding up to a call on a motorcycle...
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