Marlys’ Commentary: Turtles, Turtles, Come Out of Your Shells And Talk To Us

by | May 29, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Leadership, Marlys Fox

By Marlys Fox Perhaps you’ve got your head tucked safely in your shell. And I know the feeling  of security that brings. For a moment, remember, the future is ahead of you. You need to walk firmly toward it on your two human legs, if not the four legs you’re...

Our Latest Batch Of The Fox Team’s Photos From The Road, April 2025

by | Apr 29, 2025 | Advertising, advertising sales, association magazines, association media, Bill Bell, Conferences, Fox Associates, Fox Associates Photos, Joan rizzo, trade shows

It’s almost May, the weather’s warming up, the trees are in bloom, and it’s the height of conference and trade show season. The one year-round constant, though, is that your Fox team is out on the road meeting customers, getting to know prospects,...

Tracking a Varied Media Career With Access Intelligence’s Kim Mateus

by | Apr 28, 2025 | Advertising, advertising sales, association magazines, Conferences, Content marketing, Data, Fox Associates, Journalism, Leadership, Revenue, Subscriptions

Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...

Paws For Thoughts: The Fox Sales Team Is Made Up Of Media-Industry Road Warriors

by | Mar 30, 2025 | ad agencies, Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, Media, trade shows

By Marlys Fox It’s just like it used to be (before COVID)…only different! At Fox Associates, we were always known as the sales team that made face-to-face calls with our customers in their offices—it was four or five per day in the city, with fewer in the...

Paws For Thoughts: February’s Perspectives And Insights From Marlys

by | Feb 26, 2025 | Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox, Research, Revenue, Technology

By Marlys Fox Which is Likely to Come First?  You being replaced by a robot? Or a robot being replaced by you, a human being? Don’t be too sure you know the answer! Yes, we know there are robots already out there. Yes, robots are already operating in our vicinity. Ha...