by admin | Oct 30, 2025 | ad agencies, Ad campaigns, association magazines, association media, Content Creation, Content marketing, Journalism, Marketing Agency, Media, Revenue
For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...
by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Sep 25, 2025 | Artificial Intelligence, Content Creation, Content marketing, Data, Journalism, Media, Search engines
In the last two years, artificial intelligence, particularly generative AI, has penetrated into all aspects of society. It’s used for organizational efficiency, stronger journalism, revenue development, consumer information, and much more. Among the most...
by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
by admin | Jul 30, 2025 | Advertising, advertising sales, Conferences, Content Creation, Content marketing, Leadership, Media, Public speaking
Sandy Almendarez, VP of content at Informa Markets, oversees the SupplySide brands and events for the health and nutrition industry. She’s also a well-known speaker and presenter on the conference circuit in the media-on-media space. [We previously chatted with...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
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