by admin | Dec 19, 2025 | association magazines, association media, Audience, Content marketing, Data, Memberships, Revenue
We’ve been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing...
by admin | Nov 20, 2025 | Advertising, advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Data
It’s received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that’s decades old now. It’s not true. In the battle for economic success, there are always winners and losers. But as an industry...
by admin | Oct 30, 2025 | ad agencies, Ad campaigns, association magazines, association media, Content Creation, Content marketing, Journalism, Marketing Agency, Media, Revenue
For some people, career success means rising up in a company to senior management over the course of years. For others, it might mean a dramatic shift in professions. And for some, it means taking the years of experience working for a company and applying that to an...
by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Sep 25, 2025 | Artificial Intelligence, Content Creation, Content marketing, Data, Journalism, Media, Search engines
In the last two years, artificial intelligence, particularly generative AI, has penetrated into all aspects of society. It’s used for organizational efficiency, stronger journalism, revenue development, consumer information, and much more. Among the most...
by admin | Aug 28, 2025 | Artificial Intelligence, Content Creation, Content marketing, Revenue, Search engines, Subscriptions, Technology
Here’s something I’m relatively certain about: Virtually of all the readers of this newsletter have heard of the scary new reality just emerging: It’s called “Google Zero” or any number of other names. Here’s the crux. With the...
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