by admin | Dec 19, 2025 | association magazines, association media, Audience, Content marketing, Data, Memberships, Revenue
We’ve been fortunate in recent issues of Fox Tales to zero in on the business challenges and opportunities of associations. It comes out of the RevUP Summit last month produced by Professionals for Association Revenue. In our November issue, we did a revealing...
by admin | Nov 20, 2025 | Advertising, advertising sales, Artificial Intelligence, Audience, Content Creation, Content marketing, Data
It’s received wisdom that media companies are change resistant and vulnerable to disruption. This is a narrative that’s decades old now. It’s not true. In the battle for economic success, there are always winners and losers. But as an industry...
by admin | Nov 20, 2025 | association magazines, association media, Audience, Conferences, Data, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology, trade shows
Association media is in many ways similar to the rest of the media world: Connect buyers and sellers in multiple ways, share insights about buyers with sellers, aggregate audiences in as many channels as you can, including print, digital and in-person events. But...
by admin | Nov 20, 2025 | association magazines, association media, Audience, Data, keynote speaker, Leadership, Memberships, Motivational speaker, Public speaking, Revenue
Anyone who’s spent any time managing associations will appreciate the following Q&A. Most organizations have struggled with pricing: How much should we charge for membership? Should membership pricing be tiered based on revenue? Should membership be for the...
by admin | Oct 30, 2025 | Artificial Intelligence, Audience, Content marketing, Data, Media, News, Print media, Revenue, Search engines, Subscriptions, Technology
Patricia McGuinness spent the first part of her career working in niche media as a circulation specialist for various companies. In 2009, during the Great Recession, she founded SBM Audience Development, an audience consultancy dedicated to serving media companies....
by admin | Sep 25, 2025 | Artificial Intelligence, Content Creation, Content marketing, Data, Journalism, Media, Search engines
In the last two years, artificial intelligence, particularly generative AI, has penetrated into all aspects of society. It’s used for organizational efficiency, stronger journalism, revenue development, consumer information, and much more. Among the most...
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