by admin | Mar 27, 2024 | Audience, Data, Media, Research
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
by admin | Mar 27, 2024 | Audience, Conferences, Content marketing, Data, trade shows
One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...
by admin | Feb 26, 2024 | Data, Leadership, Social media
If you’re like many of us, you use LinkedIn as a real-time and public-facing resume. You mostly post sporadically, usually about initiatives at your company, upcoming events, and sometimes personal milestones like a promotion. You get connection requests from people...
by admin | Feb 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Content marketing, Data, Social media
By Tony Silber A favorite media-on-media consumption activity for me is to scan X (formerly Twitter), LinkedIn, Threads and various newsletters for content related to what our Fox Tales audience will find interesting. Generally it’s about advertising or audience...
by admin | Jan 25, 2024 | Audience, Conferences, Data, Leadership, Media
The workplace can be challenging, even under the best of circumstances. There’s performance anxiety. There’s stress, induced by deadlines, and sometimes by unsupportive colleagues. At the same time, it can become a slog. The commute, the hours at a desk. The days run...
by admin | Jan 25, 2024 | ad agencies, Ad campaigns, Content marketing, Data, Leadership
It all comes down to storytelling. Marketing is a universal necessity in the process of selling products and services. It doesn’t matter what the product is and to whom it’s being sold. That said, marketing is a varied, subtle art. It has countless forms, from...
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