by admin | Apr 28, 2025 | Advertising, advertising sales, association magazines, Conferences, Content marketing, Data, Fox Associates, Journalism, Leadership, Revenue, Subscriptions
Kim Mateus, the current brand director at Via Satellite and CyberSat, is a well-known figure in B2B media and adjacent markets, including the newsletter industry and niche B2C media. She’s had a fascinating career so far, serving as a journalist, a chronicler of...
by admin | Mar 30, 2025 | ad agencies, Ad campaigns, Advertising, advertising sales, association media, Fox Associates, Journalism, Research, Revenue
Marketers have always sought to use journalism as a means to deliver brand messages. Little wonder. In a journalistic format, you can do many things that can’t be done through magazine ads, TV commercials, radio, direct, and other channels. In branded-content...
by admin | Jan 25, 2025 | association magazines, association media, Conferences, Data, Fox Associates, Journalism, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology
At the Niche Media Leadership Summit last fall, we were pleased to connect with Al Rickard, president of Association Vision, a firm dedicated to assisting associations with communications strategies ranging from public relations and publishing to marketing. Like us at...
by admin | Jan 25, 2025 | Ad campaigns, Advertising, Journalism, Leadership, Media, News, Social media, Technology
Exactly two years ago, Fox Tales published an interview with the PBS television host and producer Darley Newman, whose “Travels with Darley” TV series and her podcast, “Equitrekking” are distributed through many platforms, including Amazon Prime, Korean Airlines,...
by admin | Sep 26, 2024 | Advertising, association magazines, association media, Fox Associates, Journalism, Leadership, Memberships
One sign of a strong association is membership growth. It means an organization is resonating with existing members and prospective members alike. It means all these constituents perceive not just personal benefits—education, networking, partnerships—but they also...
by admin | Aug 27, 2024 | Advertising, Artificial Intelligence, Audience, Conferences, Content marketing, Data, Journalism, Media, Revenue, Search engines, Social media, Technology
In ways that may be large or still small, artificial intelligence is part of our lives in new ways. Many of us are using it now, for sifting data, for doing research, for testing marketing concepts, for customer service, and lots more. Many more of us will be using it...
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